Baoding, 2023 – In response to the global revival of analog photography and to meet the demands of film enthusiasts for traditional imaging, Lucky Group officially announces: the relaunch of black & white film production, bringing classic film back to the market. The first batch of relaunched products will include 120 and 135 format black & white films, preserving the unique silver halide texture while incorporating modern technological improvements to deliver a domestic film brand that combines nostalgia with reliable performance.
1. Relaunch Background: Honoring Tradition, Answering Market Demand
Since the gradual discontinuation of civilian film production in 2012, Lucky Group has consistently received strong appeals from photography enthusiasts, professional institutions, and universities worldwide, urging the revival of black & white film production. In recent years, the global film market has seen a sustained resurgence, with international brands such as Kodak and Ilford expanding production capacity. As one of the world's largest photography markets, China has been in need of a domestic film comeback.
With over 60 years of experience in film R&D and production, Lucky Group has decided to re-enter the market with a "classic reissue + technological refinement" approach, retaining the distinctive tonality and grain of traditional black & white film while optimizing coating techniques to reduce fogging and enhance development stability.
2. Product Highlights: Craftsmanship Meets Modern Innovation
1. Specifications & Models:
- Initial release includes 135-36 exposure black & white negative film (ISO 100/400) and 120 medium-format black & white negative film (ISO 100), compatible with mainstream film cameras.
- Packaging design blends Lucky’s classic elements with a modern minimalist aesthetic, paying homage to the visual legacy of historic Lucky films such as "Gongyuan" and "Huaguang."
2. Technical Improvements:
- High-purity silver halide emulsion for improved exposure uniformity;
- Optimized anti-halation layer to minimize highlight blowout;
- Compatible with both traditional darkroom processing and modern scanning workflows, catering to professional and amateur users alike.
3. Market Strategy: Multi-Channel Distribution for Global Users
- Domestic Channels: The first batch of products will be available through Lucky’s official Tmall/JD flagship stores and partnered offline photography equipment retailers, with a special "Film Revival Kit" (including film + developing vouchers).
- Global Expansion: Priority markets include Southeast Asia and Europe, with local distributor partnerships, followed by cross-border e-commerce direct sales.
- User Engagement: Launch of the LuckyFilmMemories photo contest, inviting users to share their vintage Lucky film works. Outstanding submissions will receive the first batch of relaunched films.
4. Future Vision: Preserving Heritage, Innovating Forward
Mr. Hou, Director of Lucky Group, stated: "The relaunch of black & white film is not just a business decision but a commitment to China’s analog film heritage. We aim to reconnect with photography enthusiasts through high-quality products and explore the contemporary value of film in artistic and educational fields."
The group plans to gradually expand its film portfolio (e.g., color negative, motion picture film) based on market feedback and collaborate with universities to promote analog photography culture.
Official Statement:
Lucky’s black & white film relaunch project is in its final testing phase. The official release date and pricing will be announced in January 2024 via the company website (www.luckyfilm.com) and social media channels. Stay tuned!
